How El Salvador Changed Coca-Cola & Maybe the Whole World

Image source: Jesse Michael Nix

In El Salvador many thirsty people on the streets ask for their soda to go, not in a bottle, can or even in a cup – but in a plastic bag with a straw. “Soda en bolsa” is simply cheaper, (an explanation as to why in a video below.)

Well, obviously Coca-Cola cares deeply about its branding and part of their branding is that well-known curvy shaped bottle which sets them apart from other carbonated drinks – But how can Coca-Cola make sure they retain that familiar symbol when everyone is drinking out of bags?

Genius marketing, that’s how.

Coca-Cola created a curvy shaped biodegradable bag available not only in El Salvador, but in other countries as well. Chécalo!

Posted on June 3, 2012, in Culture, food/drink, Salvadoreños and tagged , , , . Bookmark the permalink. 5 Comments.

  1. NO WAY! This is so cool. I used to drink out of bags in Thailand all the time. People thought I was weird when I got back, but it was so much more useful to have a bag of soda when riding your bike in Bangkok and not a bottle.

  2. Oh pues si, Tracy. La Coca se puso las baterias. Bien listos va. Of course, great marketing.

  3. So cool! I love it when companies pay attention to what is happening with consumers, and then cater to them. Of course, the down side is that they overcharge because of the branding, but still…very cool of them to do this!

  4. This is so cool! I remember seeing people drink out of bags in Mexico! Que cool! I’m going to share this post.

  1. Pingback: OC Latino ‘Links’: America Ferrera, Coca-Cola and more - OC Latino Link : The Orange County Register

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