How El Salvador Changed Coca-Cola & Maybe the Whole World

Image source: Jesse Michael Nix

In El Salvador many thirsty people on the streets ask for their soda to go, not in a bottle, can or even in a cup – but in a plastic bag with a straw. “Soda en bolsa” is simply cheaper, (an explanation as to why in a video below.)

Well, obviously Coca-Cola cares deeply about its branding and part of their branding is that well-known curvy shaped bottle which sets them apart from other carbonated drinks – But how can Coca-Cola make sure they retain that familiar symbol when everyone is drinking out of bags?

Genius marketing, that’s how.

Coca-Cola created a curvy shaped biodegradable bag available not only in El Salvador, but in other countries as well. Chécalo!

5 thoughts on “How El Salvador Changed Coca-Cola & Maybe the Whole World

  1. NO WAY! This is so cool. I used to drink out of bags in Thailand all the time. People thought I was weird when I got back, but it was so much more useful to have a bag of soda when riding your bike in Bangkok and not a bottle.

  2. Pingback: OC Latino ‘Links’: America Ferrera, Coca-Cola and more - OC Latino Link : The Orange County Register

  3. So cool! I love it when companies pay attention to what is happening with consumers, and then cater to them. Of course, the down side is that they overcharge because of the branding, but still…very cool of them to do this!

Note: You are not required to sign in to leave a comment. Please feel free to leave the email and/or website fields blank for an easier commenting experience.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s