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Being Social@Telemundo

As you know, I recently went down to Miami at the invitation of Telemundo. What you probably don’t know is that it wasn’t just to attend the Latin Billboard Awards or tour their studios.

Myself and nine other blogueros, were fortunate enough to participate in Telemundo’s very first Digital Influencers Summit. Telemundo’s new digital initiative is called Social@Telemundo.

From the Press Release:

Social@Telemundo will focus on delivering its fans across Facebook & Twitter interactive experiences tied to TV programming. With dedicated Social Media resources tied to each of Telemundo’s shows and novelas the Social@Telemundo aims to take the entire TV viewing process to a more engaging level. Building of the success of its Interactive Broadband Series “Telemundo Live” and Mobile social initiatives Telemundo plans to expand its focus on sharing more access to its Studios, Shows and Talent in Spanish and English.

Borja Perez, Vice President of Digital Media and Integrated Solutions

I wrote about this experience from a more business-minded perspective on LatinaBloggersConnect.com – but here I’ll share some of the more personal chisme.

As you might expect, the room where the meeting was held contained a long conference table surrounded by chairs and a screen on the opposite wall to give presentations. Large framed posters of Telemundo shows hung on the other walls. I knew that I wouldn’t be meeting the cast of my favorite telenovela, Los Herederos del Monte, since the show is filmed in Colombia, but I wanted my photo taken with the next best thing.

(For the record, I didn’t intentionally style my hair like Paula’s. It was a happy accident… Do you think Juan del Monte might mistake me for her? …Okay, maybe not.)

During the meeting, one of the executives asked which one of us was the novelera – I raised my hand and they asked what attracted me to Los Herederos del Monte. Now, to answer this professionally or honestly? I went with honesty, responding, “Okay, at first it was because the guys are hot…” But I did explain that I later came to appreciate the complexity of the storyline and the quality of filming.

Admitting that I began watching Herederos for the eye candy made it a little hypocritical of me to ask the question I asked later – which was if Telemundo was actively trying to step away from portraying women as sex objects in their programming. (Spanish language TV in general has a reputation for this and I know it’s something that bothers a lot of Latinas.)

The President, Don Browne, welcomed the question and answered that yes, they are producing programs that portray both real and fictional women as strong, intelligent and independent. (Examples – Kate del Castillo in Reina del Sur, Dra. Ana María Polo on Caso Cerrado, Jenni Rivera, and Maria Celeste of Rojo Vivo.) They really want to break a lot of the stereotypes about Spanish language television and consciously work social issues that affect, not just women, but other segments of the viewing audience, into their programming.

We got a lot of great insight into just what Telemundo, and mun2, are about from various executives who attended the meeting, and just as importantly, we had the opportunity to give them feedback, advice and ideas. Mutual respect flowed between Telemundo and the bloggers and the atmosphere was fun yet intellectually stimulating. Telemundo has a rare chemistry, passion, creativity and positivity there which has to be experienced to really be understood. I definitely felt like I was with mi gente. (Did you know that some of the Telemundo staff, including the President himself, are “Latinos de corazón” like me?)

For lunch, we were joined by Telemundo talent; Gaby Espino, Jorge Bernal, Vanessa Hauc, Enrique Acevedo, Karim Mendiburu, Sammy Sadovik, and Jessi Losada.

Left to right: Vanessa Hauc, Gaby Espino, Jorge Bernal, Karim Mendiburu, Sammy Sadovnik

We all introduced ourselves and explained a little about our background. This conversation centered around the use of social media such as Twitter and Facebook. They had a few questions (such as “What is a good tweet?”) for the bloggers, and they shared with us how they use the websites to connect to fans, etc.

All of them were really down-to-earth. While we chatted in real life, we were also tweeting each other – and those tweets were being projected onto the wall for everyone in the room to see, which was a fun idea.

As you can see, I thought Jorge Bernal was especially funny. After lunch he gave me a big kiss on the cheek and said, “Adios, gringa!”

Me and Jorge Bernal of Al Rojo Vivo

Me and Karim Mendiburu, of Titulares y Más and Ritmo Deportivo

Disclosure: I was invited to the Digital Influencers Summit at the invitation of Telemundo. All opinions are my own.

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