I recently came upon this old Coca-Cola commercial. Take a look.
How did it make you feel?
I felt a confusing mix of emotions. Along with a slight smile of amusement, I also felt an instinctive indignation as I digested it on a personal level. “This is a perfect example of the media pushing beauty standards that cause women to have low self esteem and form eating disorders,” I said to myself. Then I felt annoyance because the commercial only represented the reality of how many young men act. Other thoughts were to roll my eyes at the hypocrisy, (for the young men accessing the women’s figures are drinking Coca-Cola, which isn’t exactly healthy), and then I ended up wondering how I can prevent my own sons from objectifying women as they grow closer and closer to adolescence.
After a few minutes, I suddenly remembered another old commercial, also put out by the Coca-Cola company.
Now the tables have turned. In this video we have a group of women objectifying a man yet it didn’t strike the same nerve in me. Is this natural or hypocritical? Is turn about fair play? Should we just smile and not take either video so seriously?
¿Qué opinas tú? What do you think?