1. the art or process of printing with type.
2. the work of setting and arranging types and of printing from them.
3. the general character or appearance of printed matter.
As a lover of both art and words, it’s inevitable that I would love typography. Words have meaning all their own, but when design is thrown into the mix, the emotion of it is amplified. When typography is done right, it can evoke an exact emotion – wistfulness, nostalgia, romance, anger, playfulness, seriousness, excitement, peacefulness, hunger.
Typography is used in magazines, art, television advertisements, restaurant signs, on products and everywhere imaginable to grab your attention.
In recent years, typography has also been used in music videos. This is often referred to as “moving typography” or “animated typography”. I had seen quite a few of these sorts of videos in English and was absolutely enamored, so I went in search of “moving typography” videos in Spanish. I discovered an Uruguyan band called “El Cuarteto de Nos”, who has used this in their videos. I love it! Not only is it fun, but it’s a good way to learn the spelling and pronunciation of some words you might not know. (Not to mention, la música está bien chida.)