“…results of a new study [by Univision] called “Why Latinos Look So Good”…revealed [that] 34% of Latino men shower twice a day vs. 16% of non-Latino men. Now, that statistic can be partly explained by the fact that Latinos predominantly live in warmer areas of the country (mainly the South and Southwest) or that their line of work may require a second shower in a day. But who cares why? All I hear is ka-ching! Calling all marketers of soap, body wash, deodorant, body lotion, after-shave, face cream, etc… ” – Chiqui Cartagena
My husband, Carlos, takes at least two showers a day – sometimes three, even in the winter time and even on weekends when he hasn’t gone to work. Our older son is the same… our youngest son is another story. He forgets to shower if we don’t remind him, but I think he’s just being a typical little boy at this point.
Carlos is also obsessive about his teeth. He’s a dental hygienist’s dream-come-true. Who else can honestly answer “yes” to the dreaded question, “Do you remember to floss daily?” – (Carlos does!) … The products he requires for regular maintenance may even out number mine; Soap, body wash, shampoo, conditioner, shaving cream, deodorant, body spray, body lotion, eye drops, hair gel, face lotion, foot cream, toothpaste, mouthwash… believe it or not, the list goes on.
When women have complained to me in the past about how their husbands leave stinky socks lying around and such, I never knew how to respond. “Don’t you hate that?” they’d say – but I’m more likely to leave a pile of dirty laundry on the floor than Carlos is. His side of the closet? Neat and tidy – Even his T-shirts are on hangars. My side of the closet? A complete disaster – piles of clothing, not even folded properly. It’s the same story with shoes. Carlos has sneakers which are many years old but look brand new. He can’t understand how I manage to beat my shoes up the way I do… (I’m not so sure either to be honest.)
Carlos’s cleanliness extends beyond the home and to his vehicle. It may be the last $5 he has in his pocket, but if his car looks dirty, he brings it to the car wash. I remember when the kids were little they were scared to drop so much as a Cheerio in Daddy’s car. (My car on the other hand, probably still has a Cheerio or two crushed into the carpet from their toddler days. My kids are 12 and 9, by the way.)
Over the years I decided that maybe because Carlos came from an impoverished childhood, he just values his belongings more than I do. I also decided that he is just a perfectionist, which has its benefits. (Though the disadvantage is when he tries to force his standards of perfection on very imperfect, laid-back me!)
Now that I come upon this study, I wonder, is this obsessive grooming/cleanliness a Latino male thing? Is it cultural? What do you think?